This week’s All Star is a person that I’ve been following on social media for a few years now and truly inspires me. Give it up for Life Coach and extraordinare, Carlos Anaya.
“Organizations are most energized when they are using their strengths for a bigger purpose beyond themselves. I am a visionary – I am trendsetter.“
Carlos Anaya is a savvy and talented professional in all multimedia platforms with an expertise in the multicultural marketplace with more than 10 years of content development experience targeting Hispanics in the U.S. Having worked in many industries including health, beauty, consumer packaged goods, entertainment, technology and travel, Carlos is an expert in raising brand awareness by visually communicating campaign messages organically, and maximizing and sustaining consumer engagement throughout traditional media and digital communications programs.
I asked Carlos, what his biggest inspiration and why? “I am a Hispanic millenial. That inspires me. Millennials want to do work that matters. They want to make a difference. They won’t settle for just a pay check. They don’t want to work with a company that has no soul or purpose. They will force businesses to identify, live and share a greater purpose than just making money. This will make organizations more successful in the long run because people and organizations are most energized when they are using their strengths for a bigger purpose beyond themselves. I am a visionary – I am trendsetter”
With a portfolio of services that include cultural advisement, media training, creative content development and visual media production, Carlos Anaya’s editorial and multimedia expertise serves as a credible and trusted source, helping brands to fully maximize their reach. He has produced groundbreaking shows such as “Orgullo Latino,” and “Latin Pride”, the first LGBT Latino Leaders show in mainstream media which aired on more than 255 PBS stations nationwide. In 2012 he was named one of the top 25 young influential leaders in New York City by Latino Leaders National Magazine.
Check out his latest guest appearance on a show called “La Revisit de Zukeyka” on Univision.
Anaya has shifted his focus in recent years to what he calls “transformational entertainment,” with topics that are fun and entertaining, but that also engage audiences with information that leads to a better life. “Transformational entertainment is producing elevated content that goes to the soul level. We must use media to elevate audiences to higher places such as depose topics of empowerment and self development.” says Anaya. Which I complete agree. I’m all about self development and empowerment. Lets not settle for any less!
Carlos has trained celebrity chefs, singers, public figures and CEOs to deliver key messages effectively. I asked him how does he find the potential in each client? “I find potential in my clients by examining what they don’t see as return on investment and the avenues to create that , and to be a woman or man of service. Cultural diversity and inclusion creates profits.”
Awards and Recognitions Include:
– GLAAD award-winning journalist for Best Spanish Journalism
– MBA Honor in Entertainment from The National Society Of Hispanic MBAs
– Featured moderator at the New York Times and News Corporation
– Member of the National Association of Hispanic Journalists (NAHJ).
Currently, Carlos is the Editor in Chief and also anchors MY Lifestyle Extra on Fox News Latino from New York City and in Florida. My Lifestyle Magazine is fashion, health, beauty, entertainment, travel and lifestyle magazine. The magazine is designed for educated, cosmopolitan Latinos both men and women with international interests, who are also bilingual (English and Spanish languages). You can check out their website at My Life Style.
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